Designing strategies that drive sustainable transformation.

We help entrepreneurs, product-makers, and business owners turn vision into traction through brand clarity, business design, and strategic execution.

What We Do

Strategy. Design. Execution.

We help founders and entrepreneurs turn ideas into powerful, investable, and scalable businesses. Whether you’re building your first product line, preparing to raise capital, or reinventing your brand for a new market, we bring clarity, structure, and creative strength to every stage of your growth.

Brand Strategy & Identity Systems

We define who you are, what you stand for, and how the world should see you.

  • Brand positioning & messaging frameworks
  • Visual identity design (logo, typography, color systems)
  • Tone of voice and narrative development
  • Rebranding for legacy or evolving businesses

Product & Market Strategy

We align your product, pricing, and go-to-market strategy with what your audience actually wants and will pay for.

  • Product line architecture and SKU planning
  • Trend research and customer insights
  • Retail and DTC channel strategy
  • Sourcing and packaging guidance (for physical goods)

Venture Growth & Capital Readiness

We help you prepare for investors, partners, and scale. While staying true to your vision.

  • Business model refinement
  • Pitch deck design and storytelling
  • Investor readiness and positioning
  • Partnership strategy and deal framing

Execution & Advisory Support

We stay with you through launch and beyond—guiding implementation, aligning your team, and protecting your brand as you grow.

  • Brand activation planning
  • Website and collateral coordination
  • Founder coaching and strategic advisory
  • Global brand localization (for U.S. entry or export)

Outcomes We Deliver

  • Clarity on your next stage of growth
  • A brand you’re proud to stand behind
  • Systems and strategies that support real momentum
  • Stronger storytelling for customers, partners, and investors

Project Snapshots

Real-world ventures shaped through capital strategy, operational design, and regenerative business models.

Strawtex
From Innovation to Industrial Platform

We joined at inception. What began as a single-material concept became a regenerative housing company with a multi-country footprint.
Scope: Business model design, carbon finance, factory throughput, ESG governance, GTM strategy.
Outcome: 280+ homes/year per mill, 28,000+ carbon credits annually, full-market rollout in Africa and Europe in 2027.

Genezen Energy
Telling a Scalable Tech Story

A clean-energy innovator needed a clearer, bolder voice to match its breakthrough performance.
Scope: Brand narrative, website architecture, enterprise positioning for infrastructure sectors.
Outcome: US adoption for both residential and commercial applications.

Corniche on the Boulevard
A Multi-Billion-Dollar Cultural Asset Vision

An ambitious fund needed an identity and operational playbook to match its scale.
Scope: Investment thesis, operational frameworks, governance structures, market narrative.
Outcome: $3.6B+ investor commitments for a portfolio targeting $14.8B in value.

Blue Earth Abode
Circular Housing Model with Global Reach

From raw materials to scalable housing systems, we helped shape a low-carbon construction venture with global potential.
Scope: Delivery model design, cost structuring, supply chain strategy, brand repositioning.
Outcome: Pilots across three continents, brand refresh, and investor readiness for impact capital.

Africapaciti
Infrastructure Platform for Africa’s Growth

We supported a Pan-African development firm in shaping its strategy for large-scale, investment-ready infrastructure and housing delivery.
Scope: Program design, investor positioning, implementation frameworks, multisector delivery tools.
Outcome: Operational shift from advisory to execution, with projects developed for Zambia, Mozambique, and South Africa.

Every client we work with is building something ambitious.

We bring the tools, structure, and clarity to make it real.

Our Team

We’re a strategy and design-led team with decades of experience turning early-stage ideas into investable, scalable businesses. With backgrounds in innovation, storytelling, operations, and international growth, we bring the tools founders need to clarify their vision and execute it.

Glenn
Co-Founder | Strategy + System

Glenn is a strategist and operator with more than four decades of experience building companies at the intersection of climate, technology, and infrastructure. He works with impact-driven ventures to design scalable business models, financing systems, and delivery frameworks. His leadership spans regenerative housing, clean energy, and digital infrastructure.

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Glenn leads the global expansion of carbon-negative housing systems across the United States, Europe, and emerging markets.

He has guided several mission-aligned ventures, including:

Strawtex, where he advised on the creation of a new panelized housing technology built for use in underserved markets around the world.

Genezen Energy, where he directed financial and operational strategy for a new class of high-efficiency battery storage systems used by residential and commercial applications.

Glenn has shared his work at global convenings including the United Nations, Rio+20, and Education Without Borders, and has spoken around the world on sustainability, innovation, and systems change.

Earlier in his career, Glenn co-founded ventures in international trade, financial services, and public policy, including efforts that shaped California’s early legislation on green building and rice straw diversion.

He is a Certified Financial Planner (CFP) and studied Business and Finance at the University of Southern California and CSU Northridge. He currently serves as Co-Chair of The House That Built Me, a nonprofit delivering near-zero homes to women and children in crisis.

Huei
Co-Founder | Brand + Design

Huei is a design strategist with decades of experience in turning complex challenges into clear, human-centered solutions. With a background in product innovation, brand development, and manufacturing optimization. Huei has led transformative work across industries, from launching national brands for leading U.S. retailers to shaping strategies for housing and social impact initiatives. His work bridges insight and imagination, helping mission-driven organizations create experiences that are both purposeful and beautifully executed.

Who We Work With

Climate and housing startups
Impact investors and funds
Infrastructure and real estate groups
Carbon credit platforms and NGOs
Government and international partners

We collaborate with bold teams solving tomorrow’s challenges with urgency, ingenuity, and care.

Is Luma Verra Right for You?

We’re a fit for you if:

  • You have a product, service, or concept with traction but no clear brand.
  • You’re ready to raise capital or scale, but need to look and operate like a premium business.
  • You’ve outgrown your original messaging, visuals, or systems.
  • You’re entering the U.S. market and need positioning that resonates.
  • You lead a legacy or family business ready to evolve.
Contact Us

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Have a project, startup, or system to build? We’d love to connect.

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